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JMU Announces New Ready-to-Cook Food Strategy

SHANGHAI, March 19, 2018 /PRNewswire/ -- JMU Limited ("the Company" or "JMU") (NASDAQ: JMU), a leading B2B2C online e-commerce platform that provides integrated services to suppliers and customers in the foodservice industry in China, today announced the establishment of Asia New Food Material Research and Development Center ("New Food Material") to develop standardized Ready-to-Cook ("RTC") and Ready-to-Eat ("RTE") products to supplement its core online direct sales business. The primary goal of this center is to develop "New Food Material" and to provide services to customers through a standard supply chain based on "RTC" and "RTE". The research of "New Food Material" is based on the integration of "standardized food materials, standardized flavoring, and standardized operations."

Ms. Xiaoxia Zhu, JMU's Co-Chairperson and CEO commented: "We are very pleased to launch this new initiative, which complements the product line in our online direct sales business with products that help our customers cut costs, reduce kitchen space, maintain product stability, protect food safety and improve operating efficiency and effectiveness. Further, by focusing on the standardization of materials, taste, and culinary aesthetics, we are able to help our customers and partners achieve long-term growth, thus improving our user stickiness."

The Asia New Food Material Research and Development Center was established in January 2018 and mainly focuses on the following areas: Chinese food, noodles, desserts, Japanese cuisine, coffee and cakes, and condiments.

"Since its launch," Ms. Zhu continued, "the order volume of our new products has seen double-digit monthly growth and attracted customers from industry alliances and large restaurant groups alike in the major regions of Beijing, Shanghai, Guangzhou, Shenzhen, and Eastern China. We believe that this strong growth momentum will continue for the full year, contributing to our sales and margin performance over the long-term."

"We are optimistic about New Food Material and look forward to providing current and new customers with its products. Through our continued value-added food supply chain innovations, we believe we are well-positioned to lead our industry in realizing an efficiency revolution," concluded Ms. Zhu.

About JMU Limited

JMU Limited currently operates China's leading B2B online e-commerce platform that provides integrated services to suppliers and customers in the catering industry. With the help of Internet and cloud technologies, JMU has the vision to reshape the procurement and distribution pattern and build a fair business ecosystem in the catering industry in China. JMU is further promoting the use of its platform for small- and medium-sized restaurants and restaurant chains in China.

Through cooperation with national and local industry associations and reputable restaurant groups across China, JMU has formed a leading industrial alliance and has great resource leverage in China's catering industry. JMU works closely with suppliers and customers in the catering industry, providing one-stop procurement services, as well as other value-added services. For more information, please visit: http://ir.ccjmu.com.

Contact:

Freda Feng, IR Director
JMU Limited
fengxiaohong@ccjmu.com 
Tel: +86-21-6015-1166 ext.8904

Bill Zima
ICR Inc.
bill.zima@icrinc.com 
Tel: +1(203)-682-8200

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SOURCE JMU Ltd

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